Contact Consonant owner and copywriter Anna Schibrowsky at 312.316.6508 or Talent@ConsonantInc.com to discuss your copywriting project.
Case Study: Website Copywriting
Challenge:
Busy IT manager Erik LaBelle needed qualified inbound leads for his part-time complementary medicine practice.
Solution:
Consonant determined a website would attract interested consumers through organic search-engine traffic, establish credibility with unlimited updatable content and drive qualified leads to set appointments 24/7.
We wrote search-engine-optimized website copy using appropriate keywords, and we write a monthly email newsletter and post it on the website to continually increase and update the Web content.
In a field where secretiveness, outrageous claims and personal religious beliefs prevail, Consonant helped Erik establish a brand based on transparency, reasonable outcomes and scientific research. We wrote detailed copy explaining his services and scripted a low-budget photo shoot so readers could see what to expect.
Consonant packed Erik’s website with calls-to-action and gave readers the option to call or email. We included an email newsletter sign-up to capture and actively market to website visitors who aren't quite ready to schedule services.
Sample Copy:
Refreshed. Relaxed. Reinvigorated.
Ready? To try Reiki energy healing?
Click to email Erik LaBelle, Reiki Master/Teacher or call 312-504-7693 to try Reiki TODAY!
Results:
As shown in the screen-shots below, Erik’s website is Google’s top organic result for any search including his complementary medicine service, “Reiki,” and “Chicago.” From Chicago IP addresses, a Google search for “Reiki” alone returns Wikipedia, a national organization and then Erik’s website.
With calls-to-action in the search engine listing and throughout the content, the website delivers literally more leads than Erik can handle.
Testimonial:
“When I first asked Anna at Consonant to help with my marketing, I just had this idea that my hobby doing energy healing could make me some money on the side. She helped me differentiate myself from other Reiki people, and she took my marketing investment seriously even though my budget’s still really small. With all the clients her writing gets me, now I’m figuring out how to transition from my day job to doing Reiki full time.”
—Erik LaBelle
Call 312.316.6508 to discuss your project with Consonant owner and copywriter Anna Schibrowsky.